Partners & Supporters
The profound and long-term life-changing difference your donation and support makes to a child and their family cannot be overstated. Individuals and companies can help children on a local, national and international level by supporting or partnering with Variety.
Variety has its roots in the entertainment industry, but its heart is the community. People from all walks of life can contribute and experience the joy of helping a child, confident that their generosity has real impact and results in markedly improving a child’s future and making the world a better place.
Individual people can help a child through donations, regular giving programs and at a local level by volunteering at Variety events and children’s outings. Many individuals also host fundraising events or take part in personal challenges to raise funds to help children through Variety.
People under 35 may join their local Young Variety Group. Young Variety is a great way to be involved, meet people and have fun while making a real difference to children.
Companies and Corporates:
Variety offers a wide range of opportunities for businesses to assist children, ranging from corporate volunteering at a local level, workplace giving programs to multi-faceted sponsor and partner programs.
According to the Harvard Kennedy School’s Corporate Social Responsibility initiative, there has been a sharp escalation in the social roles corporations are expected to play. This expectation should not be seen as a burden but as an opportunity. Approached in the right way, good social responsibility can be a source of engagement with employees and customers, innovation and competitive advantage. Here are some ways your company can be involved.
Workplace giving is a simple yet powerful way for employees to assist children through the delivery of essential equipment and services to individual kids and children’s organizations. Once established, workplace giving provides the company, employees and Variety a low-cost, low-maintenance way to support children.
Sponsorship comes in many forms, from sponsoring fundraising materials, staff and supporter training, business supplies, advertising and marketing through to sponsoring one of Variety’s high profile events or iconic corporate functions. Sponsorship delivers a positive image to your company, helps you reach a new audience, increases brand awareness, motivates staff and customers and grows your brand equity.
Cause-related marketing brings together the marketing objectives of a company and the objectives of Variety to form a mutually beneficial partnership. Cause-related marketing partnerships provide a unique selling point, engage staff and customers and brand equity while delivering a very real difference to children in your community. For Variety, cause-related marketing provides awareness of what Variety does, why Variety does it and the very real positive impact Variety’s work has on children, as well as raising vital funds to be able to help more children.
Gifts and Services In-Kind:
Gifts and services in-kind are a vital element in enabling Variety to meet its vision and mission. Gifts of auction and raffle prizes for events, business skills such as legal or accountancy advice or technology and office items are all necessary to successfully deliver Variety’s vision and mission.
For more information on how your company can help children through Variety at a local level
or a national or international level.
"Variety understands the meaning of true partnerships with the companies that support them and go out of their way to ensure alignment and engagement among all parties. The Warehouse looks forward to a strong, ongoing relationship with Variety."
(From the Warehouse – Variety New Zealand Corporate Partner)
"We proudly continue our support of Variety – the Children’s Charity through our network of coffee houses across Australia. Our relationship is a true partnership, we believe in the work they accomplish, the children they empower and the dedication of their team who help individuals live life to the fullest."
(Angela Saleh, Founder of With Heart, a Gloria Jean’s Coffees Foundation)
"Where a business derives its income through a local community, there is an inherent responsible to give back to the people rather than just taking."
(Richard Collins Chairman, Jarvis Group of Companies)
Variety International Supporters
- Amalgated Holdings Limited
- MARS (TURKEY)
- B & H (Ukraine)
- National Amusements
- Bow Tie
- Brand Booking
- SDI Media
- Caribbean Cinemas
- Cineworld (UK)
- Steve Mason
- CJ Entertainment (Korea)
- Tomy Drissi
- VUE (UK)