Variety Gold Heart Pin Campaign

With early pins becoming sought-after collector’s items, the iconic Variety Gold Heart Pin is one of Variety’s most recognized and successful fundraising initiatives. Available through retail outlets, movie theatres and online by Variety, funds raised through Variety Gold Heart Pins has made an incredible difference to children by funding many millions of dollars in specialized equipment and services. Past pins have included Star Wars characters, Yogi Bear, Mickey Mouse, E.T., Shrek and Spider-Man.

2017-2018 Sherlock Gnomes Gold Heart Pin Campaign

Paramount has collaborated with Variety – the Children’s Charity to create limited-edition pins featuring Sherlock Gnomes which premieres March 2018. Proceeds from the pins, which are for Variety’s 28th annual Gold Heart Campaign, will benefit Variety programs that provide life-saving, life-changing, and life-enriching equipment and services to children who have a disability or are disadvantaged.

The collector’s item will be available for a minimum donation of $3.00 in movie theatres and select retail outlets nationwide from December 2017 – May 2018.

Since 1991, the Gold Heart Pin Campaign has been Variety’s signature fundraising endeavor. Variety works with one major motion picture studio every year, including Lionsgate, Twentieth Century Fox, Walt Disney Studios Motion Pictures, Sony, Paramount, Warner Bros. and Universal Pictures to design a pin based on a film or character, including universally recognized characters Mickey Mouse, Kermit the Frog, E.T., Spider-Man, Shrek, Yogi Bear, Yoda, Darth Vader, R2-D2, C-3PO, and the Minions. Through this partnership, the Gold Heart Campaign has raised millions of dollars to help children in need.

Help kids be kids. Purchase your Sherlock Gnomes pin now! Contact info@variety.org

2002 – 2017 Gold Heart Pins

The Gold Heart Pin campaign is one of Variety’s most recognized and successful global fundraising initiatives. The campaign was created in 1991 in Great Britain by Variety International Board Member, Marsha Rae Ratcliff, who thought to create gold pins in the shape of hearts to raise funds to assist children in need. For the past seven years, Variety has launched a partnership with the motion picture industry to design and market the Gold Heart pins around Hollywood movie properties. Each year, Variety partners with a major motion picture studio to design a new Gold Heart pin around a movie or a movie character from that studio. Gold Heart pins with tie-ins to universally recognized characters Yogi Bear, Mickey Mouse, E.T., Shrek and Spider-Man have helped raise awareness to Variety’s work and have generated millions of dollars for children in need. More than 2,000 theaters around the United States sell the pins and display promotional posters, counter cards, in-theater slides, film trailers and other materials. This partnership between Variety and the motion picture industry has raised US$95 million dollars worldwide. Sold through retail outlets, movie theaters and the global network of Variety Tents, the Gold Heart pins are collected and worn by millions of people around the word as symbols of their support for Variety and the children who are helped by Variety funded programs and facilities.

20022002

Mickey Mouse

20032003

Shrek DreamWorks

20042004

E.T. DreamWorks

20052005

Spiderman Sony

20062006

Zathura Sony

20072007

Eragon

20082008

More Hands More Heart

20092009

Madagascar

20102010

Kermit the Frog

20112011

Yogi Bear

20122012

R2D2 C3PO

20132013

Mike and Sulley

20142014

Yoda and Darth Vader

20152015

The Minions

20162016

The Hunger Games: Mockingjay

20172017

Papa Smurf & Smurfette

To buy Gold Heart Pins, please contact: info@variety.org