Variety Gold Heart Pin Campaign

With early pins becoming sought-after collector’s items, the iconic Variety Gold Heart Pin is one of Variety’s most recognized and successful fundraising initiatives.

Available through retail outlets, movie theatres and online by Variety, funds raised through Variety Gold Heart Pins has made an incredible difference to children by funding many millions of dollars in specialized equipment and services.

Past pins have included Star Wars characters, Yogi Bear, Mickey Mouse, E.T., Shrek and Spider-Man.

2021 Boss Baby Gold Heart Campaign

Exciting news! Universal Pictures and DreamWorks Animation have collaborated with Variety – the Children’s Charity to create limited-edition gold heart pins featuring characters from DreamWorks Animation’s highly anticipated new film, The Boss Baby: Family Business, which arrives theaters July 2, 2021. Proceeds from the pins benefit Variety programs that provide life-changing equipment, services and experiences to children who live with special needs or who are disadvantaged.

The collector’s item pin, which features Boss Baby Ted (voiced by Alec Baldwin in the film) and new boss baby Tina (voiced by Amy Sedaris), will be available for a minimum donation of $3.00 in movie throughout the U.S. starting July 2, 2021. A full list of participating locations can be found on usvariety.org. The collector’s item is also available in other countries in local currency. Below is a list of non U.S. participating countries.

Boss Bay Gold Heart Pin

Thank you to our Gold Heart sponsors and participants.
© DreamWorks The Boss Baby: Family Business © DreamWorks Animation L.L.C. All Rights Reserved.

2002 – 2021 Gold Heart Pins

The Gold Heart Pin campaign is one of Variety’s most recognized and successful global fundraising initiatives. The campaign was created in 1991 in Great Britain by Variety International Board Member, Marsha Rae Ratcliff, who thought to create gold pins in the shape of hearts to raise funds to assist children in need. For the past seven years, Variety has launched a partnership with the motion picture industry to design and market the Gold Heart pins around Hollywood movie properties. Each year, Variety partners with a major motion picture studio to design a new Gold Heart pin around a movie or a movie character from that studio. Gold Heart pins with tie-ins to universally recognized characters Yogi Bear, Mickey Mouse, E.T., Shrek and Spider-Man have helped raise awareness to Variety’s work and have generated millions of dollars for children in need. More than 800+ theaters around the United States sell the pins and display promotional posters, counter cards, in-theater slides, film trailers and other materials. This partnership between Variety and the motion picture industry has raised US$25 million dollars worldwide. Sold through retail outlets, movie theaters and the global network of Variety Tents, the Gold Heart pins are collected and worn by millions of people around the word as symbols of their support for Variety and the children who are helped by Variety funded programs and facilities.

20022002

Mickey Mouse

20032003

Shrek DreamWorks

20042004

E.T. DreamWorks

20052005

Spiderman Sony

20062006

Zathura Sony

20072007

Eragon

20082008

More Hands More Heart

20092009

Madagascar

20102010

Kermit the Frog

20112011

Yogi Bear

20122012

R2D2 C3PO

20132013

Mike and Sulley

20142014

Yoda and Darth Vader

20152015

The Minions

20162016

The Hunger Games: Mockingjay

20172017

Papa Smurf & Smurfette

20182018

Sherlock Gnomes

20192019

Mary Poppins Returns

20202020

Trolls World Tour

20212021

Boss Baby

To buy Gold Heart Pins, please email info@variety.org