Variety Gold Hearts

Variety Gold Hearts

With early pins becoming sought-after collector’s items, the iconic Variety Gold Heart Pin is one of Variety’s most recognized and successful fundraising initiatives.

Available through retail outlets, movie theatres and online by Variety, funds raised through Variety Gold Heart Pins has made an incredible difference to children by funding many millions of dollars in specialized equipment and services.

Scroll down to see some of the iconic characters and films involved in this program to help children thrive.


Avatar: The Way of Water Gold Heart Campaign

Variety – the Children’s Charity has created a limited-edition gold heart pin featuring artwork from the highly anticipated film “Avatar: The Way of Water,” in U.S. theatres on December 16, 2022 and everywhere else around the same time. The limited-edition collector’s pin will be available for a minimum donation of $3.00 in movie theatres throughout the U.S. starting November 11.

This pin will also be available in other countries around the world. The limited-edition “Avatar: The Way of Water” pins benefit Variety programs that provide life-changing equipment, services and experiences to children who live with special needs or who are disadvantaged.

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Variety Hearts