Variety Gold Hearts
Variety Gold Hearts
With early pins becoming sought-after collector’s items, the iconic Variety Gold Heart Pin is one of Variety’s most recognized and successful fundraising initiatives.
Available through retail outlets, movie theatres and online by Variety, funds raised through Variety Gold Heart Pins has made an incredible difference to children by funding many millions of dollars in specialized equipment and services.
Scroll down to see some of the iconic characters and films involved in this program to help children thrive.
2026
Minions & Monsters Gold Heart
Illumination and Universal Pictures have collaborated with Variety – the Children’s Charity to create a limited-edition gold heart pin featuring new characters from Illumination’s rambunctious, all-new animated action comedy, Minions & Monsters, which arrives in theaters July 1, 2026. The exclusive collector’s pin —featuring one of the unforgettable new Minion stars, James, and a many-eyed monster named Irene— will be available for a minimum donation of $3.00 in movie theatres throughout the U.S.
Learn More
