Variety – the Children’s Charity Brand Guide January 29, 2016 6:48 PM

Pages from Variety Brand Guide 2016

Our brand is more than a name, a logo or a color. It is our identity, defines our vision and mission and expresses the qualities, beliefs and values that make us relevant and worthy of support.

It is how we see ourselves and how we want to be seen, which is trusted, active, effective and focused on the children we help.

It is one clear consistent voice and message.

To download the Variety -the Children’s Charity Brand Guide, Click Here