Announcing the new Minions gold heart pin

Illumination and Universal Pictures have collaborated with Variety – the Children’s Charity to create limited-edition gold heart pins featuring a new character from Illumination’s action-packed new animated film, Minions: The Rise of Gru, which arrives in theaters July 1, 2022. The collector’s item pin featuring the unforgettable new Minion, Otto, who sports braces and is always eager to help, will be available for a minimum donation of $3.00 in movie theatres nationwide. A full list of participating locations can be found below.

Proceeds from the pins benefit Variety programs that provide life-changing equipment, services and experiences to children who live with special needs or who are disadvantaged.

“It costs about 4-5 times as much to raise a child with special needs,” said Erica Lopez, executive director of Variety – the Children’s Charity of the United States. “Thanks to Illumination, Universal Pictures and every person who supports our 31st annual Gold Heart campaign, Variety can help as many kids as possible be active, be social and belong.”

Illumination’s Despicable Me franchise, which includes Minions, is the most successful animated franchise in cinematic history, beloved by audiences of all ages around the globe. Illumination and Universal Pictures are proud to support Variety – the Children’s Charity in its vital and invaluable campaign.

A full list of participating US locations can be found here and also available at Variety Barbados, New Zealand, Great Britain, and Israel.