Bluetify the World to Help a Child In Need November 30, 2016 7:52 PM


Created in 1958, the Smurfs have proven an enduring world-wide phenomenon. Variety is excited to collaborate with Sony Pictures to create limited-edition pins featuring iconic characters Papa Smurf and Smurfette from “Smurfs: The Lost Village,’ which premieres April 2017. Proceeds from the pins, which are for Variety’s 27th annual Gold Heart Campaign, will benefit Variety programs that provide life-saving, life-changing, and life-enriching equipment and services to children who have a disability or are disadvantaged.

The collector’s item will be available for a minimum donation of $3.00 in movie theatres and select retail outlets nationwide from December 2016 – May 2017.

Help kids be kids. Purchase your Smurfs Gold Heart Pin now! Contact

To learn more and view the PSA, click here