Variety – the Children’s Charity has an incredible relationship with Woolworths, and we love everything that they do for us!
The Woolworths and Variety partnership continues to grow in Australia. Since July 2013, Variety has been the state charity of choice for Woolworths Supermarkets in NSW & ACT. Since 2013, Tent 56 has raised millions of dollars through the 275 Woolworths stores in the state of New South Wales and the Australian Capital Territory. Woolworths is one of the largest supermarket chains in Australia, with some 260 stores throughout NSW & ACT alone. With this impressive reach, Woolworths have thrown their weight behind Variety, spreading awareness of what we do throughout their stores and embracing a range of fundraising, from counter collection boxes, to sales of Variety merchandise, State wide raffles, staff fundraising and more. Volunteers, mostly Variety ‘Bashers’ raise funds by cooking BBQs and providing fun and a bit of Aussie larrikinism.
Woolies, the affectionate Aussie moniker for Woolworths, has recently committed to a further 3 years of the partnership. In late October at the NSW/ACT Woolies Gala Ball, a cheque of over A $817,000 was presented to Variety, the result of a state-wide fundraising push in September plus proceeds from the Ball. In further great news, Woolworths in the state of South Australia have now commenced working with Tent 75.
The Woolworths team – at a state, national and local store level have mobilised behind Variety in a truly impressive way. From collecting donations at checkout, to supplying some 5,000 sandwiches for our Children’s Christmas Party and getting involved with our Bash community Woolworths have been a partner in every sense of the word. Their support has taken Variety NSW to a new level of fundraising.
The Variety and Woolies teams have big plans to take this successful partnership to new levels.
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