Paramount Pictures Joins Forces with Variety – the Children’s Charity to Launch Exciting New TEENAGE MUTANT NINJA TURTLES: MUTANT MAYHEM Gold Heart Pin Campaign

Featuring artwork from TEENAGE MUTANT NINJA TURTLES: MUTANT MAYHEM exclusively on sale in participating theatres. Proceeds from gold heart pins help fund life-changing Variety programs for children globally.

LOS ANGELES, CA (August 4, 2023) – Variety – the Children’s Charity has partnered with Paramount Pictures to create four limited-edition gold heart pins featuring artwork from the highly anticipated film TEENAGE MUTANT NINJA TURTLES: MUTANT MAYHEM, now playing in theatres nationwide.   The limited-edition collector’s pins are exclusively available through participating exhibition partners and available now for a minimum donation of $3.00 in movie theatres throughout the U.S. and in Israel & Great Britain while supplies last.    A full list of participating theatre locations in the U.S. can be found on and participating international countries at    

The pins benefit Variety programs that provide life-changing equipment, services and experiences to children who live with special needs or who endure daily life challenges. 

Variety – the Children’s Charity was started 96 years ago to help children with special needs and disadvantages.  To date over 50,000,000 children have been assisted around the globe through Variety’s local tents (chapters). Many families cannot afford the critical treatments, equipment and physical therapy sessions required for their children to enjoy an improved and inclusive quality of life.  Everyone who purchases a TEENAGE MUTANT NINJA TURTLES: MUTANT MAYHEM gold heart pin will directly support the children and their families served by Variety – the Children’s Charity. 

About Variety – the Children’s Charity

Variety – the Children’s Charity has a 96-year legacy of caring for children across the globe when family income, insurance, and government assistance cannot.  Since its founding in 1928, Variety has grown to 39 chapters throughout the world and raised more than $1 billion to assist the treatment and care of children who have a disability or are disadvantaged. Through direct grants and programs, Variety provides the gifts of independence, self-esteem, mobility and communication; survival, recovery, well-being and health; and education, confidence and achievement for children.  To learn more, please visit

About Teenage Mutant Ninja Turtles: Mutant Mayhem

After years of being sheltered from the human world, the Turtle brothers set out to win the hearts of New Yorkers and be accepted as normal teenagers through heroic acts. Their new friend April O’Neil helps them take on a mysterious crime syndicate, but they soon get in over their heads when an army of mutants is unleashed upon them.

About Paramount Pictures

Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Paramount Global (NASDAQ: PARA, PARAA), a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Paramount Pictures has some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, and Paramount Players. PPC operations also include Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group.

Media contact:

Howard Blank

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Sharon Castillo

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