When the World Needs a Hero, It Calls…the Minions!

Variety’s Minions Gold Hearts Raises Money for Charity

LOS ANGELES, CA –Universal Pictures and Illumination Entertainment have collaborated with Variety – the Children’s Charity to create limited-edition pins featuring Illumination’s beloved Minions for Variety’s 25th annual Gold Heat Pin Campaign. Proceeds will benefit Variety programs that serve children ho are disabled and disadvantaged.

The collector’s item will be available for a minimum donation of $3.00 in movie theaters and select retail outlets nationwide from November 2014 – August 2015. A full list of participating locations can be found on www.usvariety.org.

“Variety’s goal is to make sure all kids reach theirs,” said Erica Lopez, executive director Variety – the Children’s Charity of the United Staes. “We want everyone to be a part of that positive impact by making a contribution and wearing their Gold Heart on their sleeve.”

Since 1991, the Gold Heart Pin Campaign has been Variety’s signature fundraising endeavor. Variety works with one major motion picture studio every year, including Twentieth Century Fox, Walt Disney Studios Motion Pictures, Sony, Paramount, Warner Bros. and Universal Pictures to design a pin based on a film or character, including universally recognized characters Mickey Mouse, Kermit the Frog, E.T., Spider-Man, Shrek, Yogi Bear, Yoda, Darth Vader, R2-D2, C-3PO and now, the Minions. Through this partnership, the Gold Heart Campaign has raised millions of dollars to help children in need.

With an 86-year legacy of caring for children across the globe when family income, insurance, and the government cannot, Variety – the Children’s Charity has grown to 41 chapters in 11 countries and raised more than $1 billion to assist the treatment and care of children who are disabled and disadvantaged. Through direct grants and programs, Variety provides the gifts of independence, self-esteem, mobility and communication; survival, recovery, well-being and health; and education, confidence and achievement for children who are disabled and disadvantaged.

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Erica Lopez


[email protected]