Canada

Lisa Cefali

North American Regional Council Chair

Lisa is a dynamic multilingual executive with 30 years of progressively responsible senior leadership experience in a variety of industry sectors including digital marketing, social media, e-business, telecommunications, agriculture, national retail and not-for-profit organizations. Lisa’s leadership roles include that of President/CEO, Director, Vice President and now Partner, in areas of Strategic Marketing and Business Development as well as Operations. In addition to corporate leadership, Lisa has lent her expertise in a volunteer capacity to organizations such as Winnipeg Chamber of Commerce (ex-Board Director), Canadian Human Rights Museum (Co-Chair – Drive FORE the Stars), the Variety, The Children’s Charity (Board Chair) Club, The Associates (Recruitment Committee Member), The Manitoba Club (Recruitment Committee Member), a Manitoba Family Enterprise Exchange Member, Family Enterprise Advisor 2018, a member of the International Retained Search Association, and an advisor for the Winnipeg Chapter of TEC (The Executive Committee.)

Lisa has significant expertise in securing, developing and sustaining key partnerships and alliances with stakeholders – having played an integral role in spearheading the creation of the Manitoba Business Hall of Fame.

Lisa’s strong leadership in her executive, strategic marketing and competitive intelligence roles have enabled her to quickly understand the needs of an organization and to recruit, train, develop and coach highly successful, multifunctional, national teams of professionals. Lisa’s keen sensitivity to understanding, organizational structure, and corporate culture, allows her to provide valuable advice and resources to her clients. Her implementation strategies of executive coaching, leadership development, Strategic Marketing and organizational reviews have been well received by clients. Finally, Lisa excels at building strong B2B business relationships where all parties involved benefit.